About Us

Our story is about you

Supply Chain Alliance is a business-first consulting firm focused on helping clients solve the complex challenges of modern supply chains.

Meet our Leadership Team

We’ve worked in your industries, so we know first-hand how detrimental a fragmented or underperforming supply chain is to staying ahead of the competition.

Mike Croza

Managing Principal

Mike Croza

Managing Principal

Mike’s passion for excellence prompted him to found Supply Chain Alliance in 1993, and he continues to be a hands-on managing partner to this day. Prior to launching his consulting practice, Mike worked in senior roles at companies such as Magna International and Acco Brands. Mike has spoken at industry conferences and events across North America, and has lectured on supply chain strategy at the Schulich School of Business at York University. Supply Chain and Logistics Canada has named him “Logistician of the Year.” A trusted and highly knowledgeable advisor to C-suite, Mike has worked with organizations such as KKR, ONCAP, TJX, Canadian Tire Corporation, Forzani Group Sports, Polaris International and Indigo.

Darryl Nelson

Principal, Practice Leader

Darryl Nelson

Principal, Practice Leader

A supply chain leader for over 20 years, Darryl has a wide range of experience in retail supply chain, third-party logistics (3PL) and transportation. His rational and data-driven approach helps companies solve complex supply chain challenges relating to supply chain strategy, distribution network modelling, interim leadership, DC design, logistics optimization, multi-channel distribution, outsourcing and RFP management, inventory management and optimization, and performance measurement and analytics. Darryl has assessed and provided guidance on best business practices for organizations such as Canadian Tire, TJX Canada, Polaris, Roots, Husqvarna, Whirlpool Canada, Nike, City of Edmonton and the Ontario Ministry of Health.

Marcel Robitaille

Principal, Practice Leader

Marcel Robitaille

Principal, Practice Leader

Marcel has led high-performance teams at leading large-scale organizations for 26 years. He has a proven track record of successfully transforming organizational performance and leading complex improvement projects. His experience cuts across the consulting industry, within omni-channel and ecommerce, as well as manufacturing, marketing and promotions. Marcel is often called upon to balance growth strategies and continuous improvement initiatives with operational performance in the areas of safety, cost, productivity, quality and sustainability. He has worked with companies such as Steeped Tea, Amazon and St. Regis.

Chun Lo

Principal, Chief of Staff

Chun Lo

Principal, Chief of Staff

A qualified CPA, CA, Chun is a strategic supply chain planning and design expert with over two decades of experience working across industries for global organizations such as PwC, Deloitte, Mars Inc. and Spin Master Inc. Leading enterprise scale operations, he has accumulated a broad range of cross-functional experience across Finance, Sales, Operations and Supply Chain. He recently led the global sales and operations planning process and the demand and supply planning functions at Spin Master Inc. Passionate about leadership through empowerment and engagement, Chun specializes in leading the long-term strategic planning process of Supply Chain Alliance – overseeing people, talent and organizational structure, finance and administration, and business systems.